How to Write a Good Property Listing

Preparing and managing your property comes with a lot of duties, there are many responsibilities that you must take care of as a landlord. One important aspect is writing effective property listings.

A great listing can help you draw in potential tenants interested in your offering, while an inadequate one may be quickly passed up and mean missing out on the opportunity to rent out your space.

In this blog post, we’ll provide some tips and advice so that you can craft engaging property listings that will entice quality long-term tenants.

Grab Attention with a Catchy Headline

A catchy headline is a great way to attract potential buyers and increase interest in your property listing. When creating a headline, try to put yourself into the shoes of those searching for a home by thinking about what words or phrases might grab their attention.

Short and Sweet

Keep your headlines concise, under 60 characters, if possible. By trimming down unnecessary words, you create impactful headlines that instantly catch the eye.

Action Words

Infuse your headlines with dynamic action words. These words inject a sense of excitement, enticing readers to take immediate action. Moreover, such words also boost your listing’s visibility in search results.


Essential Details

Ensure your headline includes crucial information about the property, such as its location or standout features. Captivate readers by painting a clear picture of what they can expect. This can help attract long-term tenants.

Sample headlines include:

  • Embrace City Living: Fully Furnished 2-Bedroom Apartment Awaits!
  • Stunning Lakefront Serenity: Fall in Love with this Beautiful 3-Bedroom House
  • Your Dream Home Awaits: Discover the Perfect Haven for Your Family

Your Opening Statement

Once you’ve grabbed your reader’s attention with a catchy headline, it’s time to keep them captivated with your opening statement.

This is where you can provide more information about the property and what makes it unique. Make sure you explain why they should be interested in this listing, what its unique selling points are, and what the neighborhood boasts.

Here are a few opening sentences example you can take inspiration from:

  • Indulge in the epitome of luxury living as you step into this magnificent waterfront home, where luxury meets tranquility in this prestigious neighborhood.
  • Uncover the secrets of urban sophistication in this sleek and stylish loft apartment, boasting soaring ceilings, designer finishes, and a prime location in the vibrant heart of the city.
  • Embrace a life of effortless luxury in this prestigious penthouse, where floor-to-ceiling windows offer panoramic city views and every imaginable amenity awaits at your doorstep.


Always start with the most important and desirable features first. That way, readers won’t miss out on anything they should know about your listing. For example, if you have a pool, start with that instead of the number of bedrooms or bathrooms.

Utilize Property Descriptions

Descriptions can make or break your listing, so make sure you put in the effort to write detailed descriptions of your property. To create concise and impactful property descriptions, follow these key guidelines:

Describe Interior and Exterior

Highlight the property’s design, layout, and unique features like fireplaces or built-in shelving. Make sure you mention features that might be lacking from other properties in the neighborhood in order to make your rental stand out.

Overview of the Neighborhood

Mention nearby landmarks, attractions, public transportation, and local amenities to help buyers envision living there. This helps paint a picture as to what renters can do in the area.

Nearby Amenities

Include schools, parks, shopping areas, and restaurants close to the property. Discuss how long it takes to get to each of these amenities and include a map so renters can properly judge the distances themselves.

Included Features

Highlight any appliances, furniture, or outdoor tools with the property. If the property is furnished, discuss what kinds of furnishings are given and how new they are.

List Standout Features

Provide a concise list of features that set the property apart, such as renovated bathrooms or a spacious backyard.

Highlight Unique Selling Points

Make your property shine by highlighting its unique selling points. Whether it’s a backyard oasis, an inviting open floor plan, or convenient proximity to public transportation, showcasing these features allows potential buyers to envision the benefits of owning the property.


In addition, providing precise measurements, dimensions, and other quantitative information ensures clarity regarding the size and layout of the property. Eliminating any uncertainty helps buyers make informed decisions and builds trust in the accuracy of the listing.

Provide High-Quality Images

Pictures can be powerful tools for selling properties. Include multiple photos of the interior and exterior of the property and any amenities included with it. Stick to clear shots that accurately represent the home’s size, appearance, and condition.

Try to capture different angles in daylight to give potential buyers the full picture of what they can expect when viewing the property in person. Make sure your property is properly maintained before taking photos of it.

Include a Call to Action

Once you’ve detailed the features of your property, it’s time to encourage potential buyers to take action. Entice them with an engaging call-to-action statement, such as “Come see this luxurious home for yourself” or “Schedule a viewing today.” This will help drive more traffic to your listing!

Proofread and Edit

Lastly, don’t forget to proofread and edit your listing. Typos and incorrect information can deter potential renters, so ensure all language is accurate and up-to-date. Also, double-check that the images accurately represent the property’s condition and features.

Final Verdict

Property listing is an important part of renting a home, so it’s crucial to get it right. With these tips in mind, you’ll be well on your way to writing captivating listings that will help attract potential buyers and maximize your profits!

If you need any help creating a listing, don’t hesitate to contact get MULTIfamily Property Management for assistance. We’re here to help you every step of the way!